# Tugay Akin

> Tugay Akin is a product designer and design engineer with over 15 years of experience in product, web and brand design. Tugay designs with AI, currently at Sofico, and helps small businesses anywhere get a website built with AI.

- Role: Product Designer & Design Engineer
- Works: remotely, with clients anywhere, in English
- Contact: hello@tugayakin.com
- Availability: Partially available

## Pages

- [Selected works](https://tugayakin.com/): portfolio of product, web and brand design projects
- [About](https://tugayakin.com/about/): background, way of working and experience since 2011
- [AI website help for small businesses](https://tugayakin.com/ai-website-help/): building a website for a small business with AI, coaching owners to build it themselves, or fixing a site made with an AI builder; with answers to common questions

## Website help for small businesses

- Tugay designs and builds the website for the business, using AI to work faster. From €1,500.
- Four one-to-one sessions of 50 minutes each, in which the owner builds their own site with AI and Tugay guides them. €400 for 4 sessions of 50 minutes.
- Tugay reviews a site the owner made with an AI builder and fixes its design, copy, mobile layout and search basics. From €800.
- How to start: the form at https://tugayakin.com/ai-website-help/#contact, or email; replies within 1 working day. A fixed price is agreed in writing before any work starts; prices include VAT. Websites and fixes are paid 50% upfront and 50% before launch; coaching is paid before the first session.

## Experience

- 2022–Present: Product Designer & Design Engineer, Sofico. In Tugay’s words: “Sofico is a leading software company in mobility and automotive services, with complex B2B and B2C products. I work on one of its B2B products and lead its migration to a new design system. I’m also building an AI-powered tool that makes it easier to brand our products.”
- 2019–2022: Designer, Apicbase. In Tugay’s words: “I designed interfaces and user experiences for Apicbase’s complex restaurant management software, along with online and offline marketing materials.”
- 2015–2019: Product Designer, Freelance. In Tugay’s words: “I designed SaaS products, websites and mobile apps for clients across the U.S. and the Caribbean.”
- 2012–2015: UI/UX Designer, Kuark Digital. In Tugay’s words: “I designed user experiences for web and mobile apps. Clients included one of Turkey’s biggest football clubs and a basketball club, among many others.”
- 2011–2012: Junior Web Designer, Espro Digital. In Tugay’s words: “Where my career started. I designed websites and built them myself, taking each one from design through to code.”

## Selected projects

- ClassicByte Dashboard (Dashboard, Product design)
- ClassicByte Landing Page (Landing page, Website)
- Shippy (Product design)
- Sofico (Product design), under NDA
- Apicbase Branding (Branding)
- Apicbase Landing Page (Landing page, Website)
- Apicbase Product (Product design)

## Profiles

- [LinkedIn](https://www.linkedin.com/in/tugayakin/)
- [Dribbble](https://dribbble.com/tugayakin)
- [Contra](https://contra.com/tugay_akin)
- [X](https://x.com/tugayakinn)